Why Twitter Ads Boost Business & How to Create Them

An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising

Last week we showed you all the basic elements of setting up and using Twitter.

Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and start tweeting, we’re going to review how you make use of the paid side of Twitter to help grow your business online.

Why use Twitter Advertising?

Twitter ads are a great way to really expand your business reach and get your content in front of your ideal target market.

Twitter has enticed business owners into taking the plunge by making their platform one of the best of the majors when it comes to targeting the right users.

There was a time when Twitter offered much better organic reach as most social media giants have.

They did this to gain market advantage; however, once their user base was established, they monetised their platform by restricting the organic reach, forcing users to make use of their paid option.

So by selected the right interests, key phrases, and demographics you have a very low-cost per click method of reaching qualified leads.

How to Set Up Twitter Advertising

Let’s run through the steps in setting up an ad on Twitter.

First post and schedule your regular tweets and then begin your campaign creation after since your tweets are what you’ll be using in the promotional campaign.

After logging in Twitter click on your profile photo and:

1. Select Twitter Ads

2. At the top right you can see where it says Create Campaign

3. Select Create Campaign

4. Now you can pick which kind of paid campaign you’d like to try.

5. If you’re building up your Twitter account try the Followers campaign type.

If you’re looking to drive people towards your site and you have the content to reflect that then select Website clicks or conversions.

6. There are other options for more advanced users such as video promotion and app promotion but we’re going to stick with the most used options noted above.

7. Once you’ve made your selection, you’ll see your campaign budget information.

8. Pay close attention to this. Twitter (like most social giants) tends to assume we all have money to burn and will have some big numbers pre-filled. I believe the current pre-filled number is a daily budget of $127.50.

Set yours to something much lower while you test Twitter Ads out. I suggest $5 a day and a total budget of $25 for a one work-week campaign.

9. Next select your Date Range. Twitter tends to auto-populate this with about a month timeline. For your first trial let’s stick with a 5-day work week as noted above.

10. After you click through you’ll get to select your “creatives”. These are the tweets you’ve posted that will be used for your campaign.

11. Select the tweets you posted with the intent of either driving users towards content or your website.

12. Now you get to set up the targeting.

13. When targeting get as specific as you can with what you want in your preferred audience. As stated in point 12, you should select targeting parameters that align with the original intention of your tweet.

14. Pick locations where you know your content will resonate with users. If you deal locally then promote locally.

15. Pick the gender of the preferred audience for your campaign.

16. In the bottom field, you want to spend most of your time.

Pick interests and key phrases that best identify your preferred audience.

If your business sells doorknobs then type in doorknobs to start your search. Find interests related to doors. Select any key phrase you know to be relevant to your content on Twitter regarding the sale of doorknobs.

17. You want to align your audience target with your actual target for the content. If your tweets direct back to your site then be general about your business. Ads targeting a blog or video should be targeted at users who have expressed interest in that precise niche.To continue with our established analogy this could mean targeting users interested in brass door handles because you have content you’re promoting that is specifically about brass door handles.

18. Now click next and you’ll be taken to your ad group bid. If running a lot of ad groups with separate purposes you can set new ad group budget totals here. For now you can leave this as is.

The second option for target bid vs. automatic bid is more advanced and doesn’t really factor into the success much. Leaving it as Automatic bid is fine.

19. Now click next and you’re ready to launch!

Use Your Twitter Advertising Metrics for Future Campaigns

Once the campaign has completed its run you can review the performance in this same Twitter ads section.

Look at Impressions but more so Clicks and your Cost Per Click. With Twitter it’s normally very low compared to other services.

Why Choosing a Domain Name Is Not As Hard As One Might Think

In my case choosing the title of my first book was a much harder exercise than picking a domain name for my web site in 1997. As a writer who has learned to trust my instinct a lot more than other things the name ‘italk4u.com’ came instantly to mind. It was available and registered within 24 hours. Since then others have gone down the same path and put up domains with similar titles.

The main thing is what you want that domain to do for you. If you are registering names to flip sites it is a lot different to developing one with information along the lines of one’s expertise. On the other hand, business sites usually follow the business name and they are usually available if unique. Some adjustment may be required if others have a similar name.

Along with the ‘.coms’ there are also ‘.nets’ and also others that may be followed by your country’s id. For instance, in Australia we have ‘.com.au’ and that makes a lot more titles available than would otherwise be.

My area of expertise is spirituality and research into the origin of language and religion. This allowed me to highlight it on domains with other names, such as mountaintalk.net. This fits the fact that speaking on the Internet is a lot like talking from a high mountain so the rest of the world can hear it.

Picking names that best suit the individual is not difficult if one follows some rules. Don’t try to be smart with the name and simple titles are always more appealing. One doesn’t want to deflect from the message by complicated numbers and other things that are hard to remember.

Follow these guidelines and enjoy your time on the net. One can easily build up friendships and write emails, blogs, and articles to support your work. In the end it does pay off.

How Can I Get More Traffic To My Website For Free?

When you go to the effort of creating a website, developing great content for it and, ultimately, wanting to sell your products and services from it, you’re going to want people to visit your website.

So what can you do when traffic trickles in but you expected a lot more? Where are all the people and why aren’t they coming to your website?

Don’t be disheartened. It’s time to start generating more website traffic. Here are 5 ways you can do it, without it costing you a penny.

1. SEO (Search Engine Optimization)

This is the process of boosting your position on search engine results pages when people are looking for your type of products or services. Start by placing keywords in visible places such as in your headlines, links, categories, descriptions, etc., in order to encourage web surfers to click, read more, and take action.

2. Keep Creating New Content

Don’t write a couple of articles or blog posts and stop. Your audience and the search engines are keen for your information. Add new content material to your website frequently. Keep in mind that infographics, articles or blog posts, photos, mp3 files, and videos are types of content that get more traffic to your website.

3. Produce A Special Report

You can attract the right kind of traffic if you offer a free, special report about the most common problems your readers experience. You give them the free report in return for signing up and giving you their email address. Once they are on your email list, you can market to them via email providing more info with links back to your website.

4. Get Involved In Social Media

Be active and involved in social media platforms like Facebook, YouTube, Twitter and Pinterest. Once you discover the social media sites that your audience prefer, share posts and other info on those sites to bring more targeted traffic back to your website.

5. Create A Facebook Group

A Facebook group can be a great way to find new leads and connect with existing customers. When you produce a Facebook group relevant to your business, you basically create a community where people with similar interests can interact with you and each other. In addition to creating your own group, become a member of several different groups related to your niche and participate them. When other members see your comments add value, they’ll start to check out your website.